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Renting instead of buying - Changing customer needs: A generation is redefining consumption

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Rent instead of buying

A paradigm shift is underway: The new generation – Generation Z – is slowly coming of age and with it new ideas and values ??around consumption are emerging. As parents, they realize that not everything has to be bought new or even owned. Flexibility is required and this is exactly where the Toddle concept comes into play.

Generation Z as parents

Generation Z, born between the mid-1990s to early 2000s, is slowly taking over the stage and bringing their unique perspective to the world of consumption. With their emphasis on environmental awareness and social responsibility, they look for ways to live and consume more sustainably. And that's exactly what Toddle offers: high-quality, refurbished children's equipment for rent.

The circularity of the market

The idea of ??a circular economy, in which products and materials are used and reused for as long as possible, is becoming increasingly important. Toddle's rental model fits seamlessly into this philosophy by extending the useful life of products while reducing the need for new products.

Flexibility is king

In a world that is changing rapidly, flexibility is crucial. Renting instead of buying is particularly advantageous when it comes to children's equipment, where needs can change quickly. Toddle allows you to have exactly what you need - and if needs change, the product can be easily replaced.

Advantages of renting

Renting has many advantages. In addition to quality and sustainability, you can also save money by renting. Instead of investing in expensive new products that are only needed for a limited time, Toddle allows parents to rent exactly what they need and return it when it is no longer needed.

Toddle and change

At Toddle, we pride ourselves on being able to respond to customers' changing needs and offer a sustainable, flexible and cost-effective alternative to traditional purchasing. At a time when renting is becoming more popular, we look forward to helping our customers make their lifestyles more sustainable and flexible.